If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Sinek’s first book on leadership and marketing was “Start With Why”. It’s a fantastic leadership book, but this book may be more important: it makes the finding of “why” more personal and helps you find your purpose. He’s also given some inspiring Ted Talks.
If you want to be a leader who creates meaningful relationships with your team, Brown’s book on vulnerability gives you a roadmap. It’s also an exploration of why personal growth and leadership are so closely tied together. She’s also done a pair of fabulous Ted Talks.
This book should be mandatory reading for anyone who wants to lead a team. Willink’s no-nonsense approach teaches some incontrovertible, battle-tested rules of leadership. Well thought through and practical, “Extreme Leadership” is no grunt-style book. It’s a surprisingly fast read, too, due to its many engaging stories from the Iraq war.
Which one characteristic makes the difference between people who succeed and people who don’t? It’s entirely possible it’s grit. I keep this book in mind every time I interview a candidate and ask questions to see if I can figure out how gritty they really are. I’ll take a team of gritty people over a team of pedigreed people any time.